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TransAsia Sponsors the 3rd Annual China Luxury Summit

09 November 2007

Shanghai: The Summit, organized by China Decision Makers Consultancy, presented attendees with an insight into the developing luxury market in China, and featured speakers from various international luxury companies, including LVMH, Ferrari, Folli Follie, Charmonde Luxury and Alfred Dunhill.

In support of this Summit, Jesse Chang, with assistance from Cameron Andersen, spoke about crisis management pertaining to the retail sector, covering the following topics:

  • Definition and examples of crisis management cases
  • Components of crisis management situations
  • Proper planning for crisis management:
    • External - clear and effective methods of dealing with regulators and consumers
    • Internal - close liaison between HQ and local China management, as well as briefing of local employees
    • Advisors - experienced law and PR firms essential, and possibly also others
  • Case Studies: smuggling, trade secrets and VAT invoices