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Justina Zhang

Lawyer admitted in China

Education :  B.A. (China Univ of Political Science and Law)
Languages :  Chinese (Mandarin) and English
Office :  Beijing
Contact :  whzhang@TransAsiaLawyers.com
 +86 10 6505 8188

Key Practice Areas

Justina is a senior partner in the firm’s Technology, Media and Telecommunications (TMT) practice. She has represented major foreign and local technology and media companies for over 10 years on in-China and cross-border corporate & commercial matters, regulatory compliance, mergers & acquisition, private financing, IPOs, joint ventures, market entry, structuring, partnerships, licensing, advertising and intellectual property protection issues.

Justina’s clients encompass the full range of cutting edge technology and market developments, including e-commerce, AI,
IT & cloud
 online services &the sharing economy, social media &content platforms, digital media, online music
& video
, biotech, sports and e-sports, and education.

Reflecting her expertise on advertising and marketing issues, Justina is the Asia Pacific Regional President of the Global Advertising Lawyers Alliance ("GALA") and a member of its Executive Committee, in which capacity she is a regular speaker on China advertising law issues.

Justina was named one of the Top 15 Female Lawyers in China by the Asian Law Journal (ALB) in 2018, and several projects she has led have been named "Deal of the Year" by Asia Legal Business, China Business Law Journal, and China Law and Practice, among others.

Representative Projects

  • Represented Kaixin Auto Group (a leading premium used car dealership network in China) and its owner Renren Inc., in Kaixin’sUS$454 million combination with CM Seven Star Acquisition Corporation (a NASDAQ-listed "blank check" special purpose acquisition company, or SPAC).
  • Represented Danke Apartment (an internet-powered operator of long-term rental housing) on its recent
    financings
     with Tiger and Antfin’s investment arms.
  • Represented
    Ainemo
     (a smart hardware and intelligent home appliances producer) on its recent financings with Baidu’s investment arm.
  • Represented Weibo (a leading social media platform) on its acquisition of Yixia (a short video platform).
  • Represented Weibo as PRC counsel for its US$900million debt financing.
  • Represented Sina as PRC counsel for its US $800 million debt financing.
  • Represented Miyabaobei (an e-commerce company specializing in baby and toddler products) for its series C and series D financings.
  • Represented Meilishuo (a leading female fashion e-commerce platform) for its series D and E financings, its combination with Mogujie, and general corporate and commercial matters including EDI license
    application
    , promulgation of platform policy and user terms, and regulatory compliance issues.
  • Represented Zhaopin.com (a leading career, job search and networking platform in China) on its acquisition of CJOL (a privately held recruitment service in southern China) for US$15.72 million from Jobs DB Inc.
  • Represented Weibo as PRC counsel for its IPO on the NASDAQ Global Select Market.
  • Represented Youku for Alibaba's acquisition and privatization of Youku Tudou (2015 Deal of the Year for TMT, Asian-Mena Counsel and Asian Legal Business, 2016 Deal of the Year, China Business Law Journal).
  • Represented Youku for Alibaba’s US$1.22 billion initial investment in Youku (2014 Deal of the Year, Asian-Mena Counsel and China Business Law Journal).
  • Represented Youku for its 100% stock-for-stock merger with Tudou (2012 Deal of the Year, IFLR, China Law & Practice and China Business Law Journal).
  • Represented Autohome Inc. (the leading automobile website in China) as PRC counsel for its IPO on the NYSE.
  • Represented Qunar (China's largest online travel search engine) as PRC counsel for its IPO on the NASDAQ.
  • Represented Renren on the sale of approximately 59% of its equity in Nuomi for US$160 million to Baidu.
  • Represented LightinTheBox Holding Co., Ltd. (a global online retail company) as PRC counsel for its US$90.7 million IPO and listing on the NYSE.
  • Advises various advertisers and social platforms on regulatory compliance in the Chinese advertising and marketing sectors.
  • Represented Renren Inc. as PRC counsel for its US$743 million IPO and listing on the NYSE.
  • Represented Youku as PRC counsel for its US$233 million IPO on the NYSE.
  • Successfully represented Qunar in its appeal to overturn an adverse original judgment in a copyright infringement case.

Speeches and Publications

Justina is a frequent speaker, particularly on advertising and marketing issues:

  • "Global Advertising in a Turbulent Marketplace" at the ANA Advertising Law & Public Policy Conference(March 2019)
  • "China Advertising Law and Practice Update" at the ANA Advertising Law & Public Policy Conference(March 2018)
  • "China Advertising Law and Practice Update" at the ANA Advertising Law & Public Policy Conference(March 2017)
  • "Cultural Differences in Advertising - China" at the ANA Advertising Law & Public Policy Conference (April 2014)
  • "Globalising Your Marketing Strategies - China" at the BAA Marketing Law Conference (November 2013)

Justina has also contributed to the following publications:

  • "A 20-year Journey: The New PRC Advertising Law" by Phillip Qu and Justina Zhang (May 2015)
  • Advertising Law: A Global Legal Perspective (2019& 2015)
  • Social Media: A Global Legal Perspective (2018)
  • Sweepstakes & Contests: A Global Legal Perspective (2017)
  • Alcohol Advertising: A Global Legal Perspective: Second Edition (2015)