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Kevin Guo

Lawyer admitted in China; PRC Trademark Agent

Education :  B.A. (Beijing Foreign Studies Univ)
Languages :  Mandarin, English and French
Contact
 
:
 
 kguo@TransAsiaLawyers.com
 +86 10 6505 8188

Areas of Practice

About Kevin

Kevin specializes in foreign investment with a strong focus on the media, IT, telecoms and education sectors. He has extensive experience in advising multinational clients on various legal matters relating to market entry, M&A, complex regulatory issues and operational matters and is also a specialist in PRC IP law.

Prior to joining TransAsia, Kevin worked for a leading Beijing-based IP firm, where he advised multinationals on matters relating to trademark registration, copyright protection, licensing and IP-related dispute resolution.

Recent Projects

  • Acted as Electronic Arts' PRC counsel for its US$ 300 million acquisition of Playfish (a leading creator of social network games)
  • Advised Sports Weekly, the PRC's leading sports media publisher, with its international copyright licensing transactions
  • Outside general counsel to the China Film Group for its film and television productions, as well as its new media initiatives
  • Assisted Bertelsmann in a wide range of PRC investment projects, including the establishment of the first foreign-invested retail chain company and wholesale book company in the PRC
  • Advised a leading multinational tobacco company on legal issues involving PRC marketing initiatives and general corporate matters
  • Assisted Electronic Arts in its various PRC investments, including its US$ 167 million acquisition of 15% of the common shares in The9 Limited
  • Advised The Walt Disney Company on both its filmmaking and Internet activities in the PRC
  • Represented Alibaba.com in the largest PRC Internet acquisition to date
  • Advised Nokia on its various PRC operational matters
  • Assisted a number of major U.S. investment funds in their acquisition of companies in the PRC Internet and education sectors
  • Advised Gruhner+Jahr in its PRC acquisitions and general corporate matters
  • Assisted Glu Mobile in its acquisition of a leading PRC mobile games company

Major Publications

Key Clients

  • Alibaba.com
  • Bertelsmann
  • CSR
  • Electronic Arts
  • eLong.com
  • Gruner+Jahr
  • Higher Education Press
  • LexisNexis
  • Microsoft
  • Nokia
  • Philip Morris
  • Random House
  • Sohu.com
  • Sports Weekly
  • Starbucks  
  • Tiger Global
  • Time Warner (CNN and Time)
  • Titan Sports
  • Torino Olympic Committee
  • Tyco International
  • The Walt Disney Company