1. I. Television

   Commentary

2. 1. Introduction
3. 1.1 Historical Review
4. 1.2 Current State of the Television Industry
5. 1.3 Policy Change
6. 2. Current Regulatory Environment
7. 2.1 Legal Definitions of Key Terms
8. 2.2 General Administration and Regulatory Authorities
9. 2.3 Censorship
10. 2.4 Sector-Specific Regulations and Industry Development
11. 2.4.1 Cable Television
12. 2.4.2 Digital Television
13. 2.4.3 Satellite Television
14. 2.4.3.1 Domestic Satellite Transmissions
    
15. 2.4.3.2 Satellite Receiving Equipment
    
16. 2.4.3.3 Misuse of Satellite Television
    Technology
17. 2.4.4 Video-on-Demand (VOD)
18. 2.4.5 Broadcasting via Information Networks
    and Broadband
19. 2.5 Production of Television Dramas
20. 2.6 Television Shopping Programming
21. 3. Foreign Participation in Chinese
    Television
22. 3.1 Television Stations
23. 3.2 Foreign Programming on Chinese Channels
24. 3.3 Sino-Foreign Production Joint Ventures
25. 3.4 Sino-Foreign Contractual Co-Production
26. 3.5 SinoSat Platform and Landing Rights for Foreign Channels
27. 3.5.1 Application Procedures for Landing Rights
28. 3.5.2 Transmission of Foreign Satellite Channel via Other Networks
29. 3.5.3 Administrative Penalties
30. 4. Recent Developments and Outlook
31. 4.1 Technology Convergence
32. 4.1.1 IPTV
33. 4.1.2 Third and Fourth Generation Telephony
34. 4.1.3 Olympic Influence
35. 4.2 Industry Consolidation
36. 4.3 Handling Foreign Competition
37. 4.4 Outreach Strategy
38. 5. Conclusion

II. Film

Commentary

1. 1. Summary of China's Film Industry
2. 1.1 Historical Overview
3. 1.2 Overview of Industry Performance
4. 1.2.1 Piracy
5. 1.2.2 Import Quotas for Foreign Films
6. 1.3 The Current State of China's Cinemas
7. 2. Current Regulatory System
8. 2.1 Regulatory Authorities
9. 2.2 Regulatory Framework
10. 2.3 Censorship
11. 2.4 Production
12. 2.4.1 Overview
13. 2.4.2 Licensing by the SARFT
14. 2.4.3 Private Production and Sino-Foreign Production Joint Venture
15. 2.4.4 Sino-Foreign Contractual Co-Production
16. 2.4.5 Post- Production
17. 2.4.6 Employment Issues
18. 2.5 Film Distribution
19. 2.6 Cinemas
20. 2.6.1 Establishment of Cinemas
21. 2.6.2 Integrated Cinema Circuits
22. 2.6.3 Foreign Investment in Cinemas
23. 2.6.4 Screening of Foreign Films
24. 2.7 Digital Films
25. 2.8 Film Rating Scheme
26. 3. Conclusion

III. Audiovisual Products

Commentary

27. 1. Introduction
28. 1.1 Historical Overview
29. 1.2 Foreign Investment
30. 2. Regulatory System
31. 2.1 Legal Definitions
32. 2.2 Regulatory Authorities: Permits and Censorship
33. 2.3 Key Legislation
34. 2.3.1 Regulations
35. 2.3.2 Departmental Measures
36. 2.4 Censorship
37. 2.5 Import of AV Products
38. 2.5.1 Regulatory Structure
39. 2.5.2 Import Methods
40. 2.5.3 Regulatory Requirements for Imported Products
41. 2.5.4 Legal Liability Relating to Imported AV Products
42. 2.6 Establishment of AV Product Operating Entities
43. 2.6.1 Publishing and Reproduction
44. 2.6.2 Foreign Investment: Import, Publishing, and (Re) Production
45. 2.7 Distribution
46. 2.8 Foreign Investment: Distribution
47. 2.9 Chain Stores
48. 3. E-Commerce and Downloading of AV Content
49. 3.1 Regulatory Authorities
50. 3.2 Regulation of Information Networks
51. 4.Intellectual Property Issues
52. 4.1 Piracy
53. 4.2 Copyright Fees for Online Commercial Use
54. 4.2.1 The PRC Supreme Court's Interpretation of Intellectual Property (IP) Crime
55. 4.2.2 Customs Protection for IP Rights (IPR)
56. 5. Conclusion

IV. Print Media

Commentary

1. 1. Introduction
2. 1.1 Historical Overview
3. 1.2 Current State of the Industry
4. 1.2.1 World Trade Organization (WTO) Commitments
5. 1.2.2 Industry Consolidation
6. 1.3 Newspaper Publishing
7. 1.4 Book Publishing and Distribution
8. 1.5 Magazine Publishing
9. 1.6 Foreign Participation and Industry
   Development
10. 2. Current Regulatory Framework
11. 2.1 Regulatory Authorities
12. 2.2 Key Legislation
13. 2.3 Censorship
14. 3. Foreign Participation
15. 3.1 Overview
16. 3.2 Import of Foreign Publications
17. 3.3 Book Publishing
18. 3.4 Magazine Publishing
19. 3.4.1 Copyright Licensing
20. 3.4.2 Consulting and Management Services
21. 3.4.3 Advertising
22. 3.4.4 Titles and Branding of Magazines
23. 3.5 Newspaper Publishing
24. 3.6 Printing and Distribution
25. 3.7 Circulation Audit
26. 4. IPR Protection
27. 4.1 Infringement and Remedies
28. 4.2 Administrative Proceedings
29. 4.3 Judicial Proceedings
30. 4.4 Trademark Protection in Practice
31. 5. Conclusion

V. Advertising

Commentary

1. 1. Introduction
2. 1.1 Historical Overview
3. 1.2 Current State of China's Advertising
   Industry
4. 2. Regulatory Environment
5. 2.1 Regulatory Authorities
6. 2.2 Key Legislation
7. 2.3 Definitions
8. 2.4 Regulatory Requirements
9. 2.5 Content-Related Guidelines
10. 2.5.1 Radio and TV Advertising
11. 2.5.2 Ban on Tobacco Products Advertising
12. 2.5.3 Censorship Guidelines and the Examination of Advertisements
13. 2.6 Liabilities and Penalties
14. 2.7 Product Quality and Consumer Protection
15. 3. Foreign Investment
16. 3.1 Permitted Levels of Foreign Investment
17. 3.2 Establishment of Foreign-Invested Advertising Companies
18. 3.2.1 Joint Venture Advertising Enterprises
19. 3.2.2 Wholly Foreign-Owned Advertising Enterprises
20. 3.3 Role of Advertising Agencies in Cross-Border Advertising
21. 4. Ongoing Challenges in Regulating the
    Advertising Industry
22. 4.1 Challenges in Television Advertising
23. 4.2 Circulation Auditing for Print Media
24. 4.3 Online Advertising
25. 4.4 Outdoor Media and New Media
26. 4.5 Sports and Event Sponsorship
27. 5. Conclusion

VI. Event Management

Commentary

28. 1. Introduction
29. 2. Commercial Performances
30. 2.1 Key Legislation & Regulatory Authorities
31. 2.2 Performance Troupes and Individual Performers
32. 2.3 Performance Agencies and Individual Performance Managers
33. 2.4 Performance Venue Operators
34. 2.5 Talent Agencies
35. 2.6 Hosting a Commercial Performance
36. 3. Sports Events
37. 3.1 Regulatory Authorities and Key Legislation
38. 3.2 Domestic Sports Events
39. 3.3 International Sports Events
40. 3.4 Sports Advertising and Sponsorship
41. 3.5 Television Broadcasting
42. 4. Exhibitions and Conferences
43. 4.1 Exhibitions
44. 4.1.1 Trade Fairs
45. 4.1.2 Art and Cultural Exhibitions
46. 4.2 Foreign Investment
47. 4.3 Customs Regulations
48. 5. Radio, Film and Television Festivals
49. 5.1 Regulatory Authority and Key Legislation
50. 5.2 Holding a Radio, Film or Television Festival
51. 5.3 Broadcasting of Foreign Films or Programs
52. 6. Charitable Events
53. 7. Ancillary Event Management Issues
54. 7.1 Security
55. 7.1.1 Regulatory Authorities and Key Legislation
56. 7.1.2 Crowd Control
57. 7.2 Health and Safety
58. 7.3 Intellectual Property Protection and Fraud
59. 8. Conclusion