Recognizing the rapidly growing and highly-competitive nature of the consumer and luxury goods industry, TransAsia is committed to providing efficient and effective legal counsel to our clients operating in this sector to protect and further their interests.  We have unparalleled experience in advising on matters relating to consumer and luxury goods, which is enhanced by our firm's unique specialization in e-commerce (including e-payment and privacy issues), consumer protection and product liability.

Our clients operate in a wide range of industries, such as tobacco, wine and spirits, food and beverage, sports equipment and apparel, medical devices, cosmetics, perfume, jewelry, watches, clothing and leather goods, software and electronics.

Client Services

• Market entry and structuring, including partner selection, legal due diligence, negotiations and documentation
• Licenses, permits and other regulatory matters
• Commercial operations, including commercial contracts, customs, distribution and foreign exchange
• Brand protection, trademark registration and the enforcement of intellectual property rights
• Crisis management arising from unfair business practices, collective employment disputes, detention and arrest of senior executives, as well as tax evasion allegations and smuggling claims
• Establishment of chain companies, retail stores and e-commerce platforms
• Product liability and consumer protection issues

Representative Transactions

• Assisted Lanvin (international luxury leather goods producer) to establish retail outlets and restructure its distribution channels in China
• Represented Bertelsmann on the establishment of China's first foreign-invested retail chain and book wholesale company
• Assisted a European retailer to handle a highly contentious group dispute with shop attendants over under-paid wages and social security obligations
• Established a PRC e-commerce platform for Duty Free Shoppers (DFS)
• Assisted MFG.com on the establishment of their PRC e-commerce (B2B) platform, as well as with daily operational issues
  
• Advised Beijing Reignwood Group/Red Bull China on its negotiations with a leading Italian luxury brand (Malo) for nationwide franchise
• Established a regional headquarters in Shanghai for Bacardi-Martini and assisted it with operational issues for its manufacturing and retail activities
• Advised Coach on the data protection of its customer records 

Representative Clients