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Consumer and Luxury Goods

Recognizing the rapidly growing and highly-competitive nature of the consumer and luxury goods industry, TransAsia is committed to providing efficient and effective legal counsel to our clients operating in this sector to protect and further their interests.  We have unparalleled experience in advising on matters relating to consumer and luxury goods, which is enhanced by our firm's unique specialization in e-commerce (including e-payment and privacy issues), consumer protection and product liability. We provide legal counsel to companies operating retail and wholesale outlets, e-commerce platforms and franchises.

Our consumer and luxury goods clients operate in the tobacco, wine and spirits, food and beverage, publications, sports accessories, medical devices, pharmaceutical, cosmetics, perfume, jewellery, watches, fashion and leather goods, consumer electronics and software industries.

Client Services

  • Market entry and structuring, including partner selection, legal due diligence, negotiations and documentation
  • Licenses, permits and other regulatory matters
  • Brand protection, trademark registration and the enforcement of intellectual property rights
  • Establishment of chain companies, retail stores and e-commerce platforms
  • Consumer protection and product liability
  • Retail and commercial leases
  • Commercial operations, including commercial contracts, customs, distribution and foreign exchange
  • Crisis management arising from unfair business practices, collective employment disputes, detention and arrest of senior executives, as well as tax evasion allegations and smuggling claims

Representative Transactions

  • Assisted Lanvin with the establishment of retail outlets, commercial retail leases and the restructuring of its distribution channels in China
  • Represented Bertelsmann on the establishment of China's first foreign-invested retail chain and book wholesale company
  • Assisted a European retailer to handle a highly contentious group dispute with shop attendants over under-paid wages and social security obligations
  • Established a PRC e-commerce platform for Duty Free Shoppers (DFS)
  • Assisted MFG.com on the establishment of their PRC e-commerce (B2B) platform, as well as with daily operational issues
  • Advised Beijing Reignwood Group/Red Bull China on its negotiations with a leading Italian luxury brand (Malo) for nationwide franchising
  • Established a regional headquarters in Shanghai for Bacardi-Martini and assisted with operational issues for its manufacturing and retail activities
  • Advised Coach on the data protection of its customer records
  • Assisted Inditex with a labor and employment audit for its China stores

Representative Clients

  • Aaron Basha
  • Addidas
  • Bacardi
  • Bertelsmann
  • Camus
  • Coach
  • DFS
  • Estée Lauder
  • Lanvin
  • L'Oréal
  • LVMH
  • Hennes & Mauritz (H&M)
  • Mango
  • Melaleuca
  • PepsiCo
  • Philip Morris
  • Reebok
  • Reignwood
  • Rolex
  • Starbucks
  • Tod's