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Advertising & Marketing

TransAsia's advertising practice developed as a result of our work in the media, telecoms, consumer and luxury products, health care, sports, events and intellectual property sectors. We advise on both traditional and new media advertising issues across a wide range of highly regulated industries. We also assist our clients with the myriad issues inherent to many advertising initiatives, including regulatory compliance and censorship, commercial agreements and partnerships, intellectual property, data security, privacy, and consumer protections. TransAsia is the sole China member of the Global Advertising Lawyers Alliance (GALA), and Justina Zhang is the Asia Pacific Regional President of GALA and a member of its Executive Committee, in which capacity she is a regular speaker on China advertising law issues.

Client Services

  • Establishment of advertising agencies
  • International copy clearance through our membership of the GALA as the sole China member
  • Licenses, permits and other regulatory matters
  • Regulatory compliance and censorship issues
  • Intellectual property protection and enforcement
  • Television advertising, including commercials, infomercials, and TV shopping
  • Public advertising, including airport billboards and office building advertising screens
  • Digital advertising
  • Sponsorship and promotional tie-in arrangements
  • Commercial agreements, including advertising agency arrangements and product endorsements
  • Data security
  • Mergers and acquisitions in the advertising industry
  • Consumer protection and privacy issues

Relationships with Regulators

We regularly consult and work with key government authorities, including the National Radio and Television Administration (formerly, the State Administration of Radio, Film and Television (SARFT)), the Ministry of Industry and Information Technology, the Ministry of Culture and Tourism), the State Administration for Market Regulation, and the Ministry of Commerce.

We have assisted the SARFT with various research and policy initiatives, including those relating to IPTV and broadcast copyright licensing. In late 2006, the SARFT also invited TransAsia to conduct workshops for senior officials on the international regulation of advertising and TV shopping.

Publications and Speeches


  • Advertising Law: A Global Legal Perspective (2019 & 2015)
  • Social Media: A Global Legal Perspective (2018)
  • Sweepstakes & Contests: A Global Legal Perspective (2017)
  • Alcohol Advertising: A Global Legal Perspective: Second Edition (2015)


  • “A 20-year Journey: The New PRC Advertising Law” by Phillip Qu and Justina Zhang (May 2015)
  • Speech on "Global Advertising in a Turbulent Marketplace" at the ANA Advertising Law & Public Policy Conference(March 2019)
  • Speech on “Global Marketing Updates: Advertising Regulations-China” at the ANA Advertising Law & Public Policy Conference (Washington DC, March 2018)
  • Speech on “Hot Topics in Advertising Law Around the Globe-China” at the ANA Advertising Law & Public Policy Conference (Washington DC, March 2017)
  • Speech on "Cultural Differences in Advertising - China" at the ANA Advertising Law & Public Policy Conference (Washington DC, April 2014)
  • Speech on "Globalising Your Marketing Strategies - China" at the BAA Law Conference (Chicago, November 2013)

Representative Clients

  • 2K Games
  • 72 and Sunny
  • accenture
  • Adidas
  • Airbnb
  • Arrow
  • Autodesk
  • Bertelsmann
  • CNBC
  • CNN
  • Calvin Klein
  • Corning Gorilla Glass
  • CorningWare
  • Dairy Farm
  • Dell
  • EF
  • Electronic Arts
  • Facebook
  • Ferrero Rocher
  • Focus Media
  • Forbes China
  • GIC
  • GMF
  • Goat
  • Google
  • Gruner + Jahr
  • Hearst
  • HSBC
  • Hilton
  • Hot Pot
  • Infiniti
  • IMG
  • Ipinyou
  • Irobot
  • JD Power
  • Levi’s
  • LesMiles
  • LoroPiana
  • Marriott
  • Paramount
  • PEI Media
  • Philip Morris
  • Time Inc.
  • The Trade Desk
  • VISA
  • Valentino
  • Wannings
  • Youku Tudou